Beautiful drug repsHave you ever considered why your doctor chose a particular prescription drug for you? While there are many factors that influence drug choice, one of the reasons may be that your doctor was enchanted by a beautiful drug rep, or pharmaceutical representative as they are more properly termed. Drug reps are salespeople hired by pharmaceutical companies to extol the merits of their drugs to physicians. One of the primary problems that drug reps face is this: how do you get a busy doctor to take time out of his day to listen to what amounts to a 15-minute advertisement? Drug companies combat this resistance by giving their reps trunkloads of trinkets to give to doctors such as pens, notepads, penlights, and all sorts of gizmos that are emblazoned with drug names. However, physicians quickly become inundated with such stuff. Once that happens, how can a drug rep get her foot in the door? Drug companies have spent oodles of money figuring out what works and what doesn't, and one thing that definitely works is to hire beautiful drug reps. Not surprisingly, most doctors listen with rapt attention to gorgeous drug reps, and if that rep happens to be carrying a free pizza . . . well, who could resist? I suppose it is fair game for pharmaceutical companies to use sex as a selling tool because that tactic is widely used in most other industries. However, some drug reps are not content to merely use their physical appearance to get doctors to tune in to their message. As an added enticement, some reps blur the line between professional and personal interest by flirting with doctors in subtle and not-so-subtle ways. For example, a stunningly attractive drug rep asked me if I would like to go out with her to dinner. Cleverly, she never gave a hint as to what inspired her to ask me out. Instead, she just left that tantalizing little secret to me and my imagination—which, like the imagination of most men, works in a rather predictable way. From what I've heard from a few of my colleagues, some of the more zealous drug reps skip over subtle behavioral modifiers such as dining out and instead head straight for the bedroom. Since men have been enticed to commit treason in return for sleeping with ravishing women, it is not difficult to appreciate how seduction could influence a doctor to choose Antibiotic A instead of Antibiotic B. If you want to read more about drug reps and hanky-panky (and more serious topics, too), go to my www.erbook.net site and perform an “exact match” search for drug reps on this page. |
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